Strategy 1: Inform

Goal

To provide the community with appropriate information on Council itself, on governance and decision making mechanisms, on its services, events, projects and many associated issues.

This is the primary form of community engagement. In order to be able to actively engage in the community and in Council’s decision making processes, the community requires information in a variety of ways to reach all sections of the community. For a number of people, depending on the nature of the issue, this may be the only form of community engagement they want.

Promise to the community

We will keep you informed.

Methodology

How

Understand how the community prefers to receive information

Conduct community surveys to analyse, among other things, the community’s preferred methods of receiving information.

Council commissioned its latest community survey in 2006 on a range of subjects. The responses showed that preferred sources of information were the Mosman Daily 68%, Mosman News 63% (2003 figure), letterbox drops 36%, on-line 30%, printed community information 15%.

Provide up-to-date information

Make up-to-date information available on Council’s processes, meeting agendas and minutes, on services Council provides; including on how the community can access the service, and on how residents may feedback any issues, concerns and suggestions for service improvements.

Ensure that all information provided to the community is in a form that is accessible to all groups in the Community eg. people with disabilities, people with computer literacy difficulties, young people, the aged; and, people from diverse cultural backgrounds.

Information is provided in myriad ways including exhibitions, posters, leaflets, reports, etc. and, all of course, on-line.

Media

Continue to provide information through the Mosman Daily via the weekly advertisement containing statutory notifications of such matters as Development Assessment Applications and the fortnightly advertisement outlining “What’s On” through listing events, activities and services undertaken by Council.

Continue with a range of media releases distributed to local media and if needed, metropolitan media. All media releases are posted on Council’s website

In-house publications

Continue with the production of Mosman News, Council’s own publication which is letterboxed to the community four times per year.

Continue to produce additional copies of council agendas and minutes to be available to the public for reference at the Civic Centre and the Library.

Continue with the production of a range of in-house publications, such as:

  • New Residents’ Kits
  • Council’s Services Directory
  • Directory of Sport & Leisure
  • Companion Animal information such as ‘Off the Leash in Mosman’
  • Calendar of Events

Continue to distribute via letterbox drops such important publications as ‘Out of Sight, Not Out of Mind’ regarding the infrastructure levy.

On-line information provision

Continue to publish all of Council’s printed materials on-line, supplemented by additional information, images, audio and video. Information and resources are delivered via Council’s website, satellite sites, email lists, Really Simple Syndication (RSS) feeds and external web services.

Maintain Council’s website http://www.mosman.nsw.gov.au as an authoritative, complete and timely source of information on Council’s activities, services and facilities.

Utilise well-targeted niche advertising on-line; for example, using the Google Ads service, or advertising on Facebook.

Make information available in open formats to allow the user to choose the delivery method they prefer, whether it be, for example, a web browser on a desktop PC, a portable device, email newsletter, Twitter alert, social network widget or RSS subscription.

Improve and promote email newsletter service and allow residents to select topics of interest to them so that they are regularly notified.

Commission a stand-alone user account and preferences module to achieve a single sign-on for all Council services and user-controlled preferences over email lists and other subscriptions.

Participate in and build social networks to allow Council to target its communications better and improve its information provision and promotion.

Ensure digital communication is part of the corporate culture and is considered a core business function.

When

Ongoing and as specific events and projects are scheduled.

Who

Entire community.

Evaluation

Amount of positive feedback received on the processes, results from community surveys, visits to Council’s websites.

Published 2009 by Mosman Council under a Creative Commons Attribution-Noncommercial 2.5 Australia licence